"Happy Joel" Levinson Makes a Living Winning Video Contests by Marketing His Entries Better Than Companies Market Their Contests

publication date: Aug 5, 2009
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Video contests continue to proliferate like mosquitoes in a rainy July. Most are run by companies dipping a toe in the social media water and hoping for a cheap way to attract viral buzz. However, like their insect counterparts, the vast majority of these contests, and the lackluster way they are marketed, suck.


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