It 'Pays' to Have the Right Friends: How do I find good affiliates?

publication date: Aug 27, 2009
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Fish where the fish are -- it works for your own marketing and for affiliates too. In this article, we'll help you speak their language, look at benchmarks for how many affiliates is the "right" number, offer a caution against overcompensation, and interview Chris Kramer, Media Director and Co-Founder, NETexponent, an online agency that focuses on the “cost per acquisition" end of the business. Kramer says that if affiliates aren't driving at least 10 percent to 20 percent of your business, you're not making the most of this rich opportunity.


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