Opening Remarks by Jason Heller, EVP Laredo Group,
and digiday:MOBILE Emcee
Social Media Spotlight Presentation - James Gross, VP, Federated Media DOWNLOAD
Social Media & the Automotive Industry: Moving Along the Networked
Information Superhighway. With the automotive industry in the spotlight for an all-time low in sales and
two of the U.S. manufacturers under scrutiny after receiving government
assistance, the online space is abuzz with chatter. Now more than ever,
companies can track what's being said about them, but more importantly, they're
in a position to respond. What are some of the ways that companies large and
small can get involved? Monty will address Ford's approach to social media,
with specific examples of how the company is building its online reputation and
sharing its message of differentiation with consumers of all types.
Keynote Presenter: Scott Monty, Digital & Multimedia Communications Manager
at Ford Motor Company
digiday:SOCIAL General Session
Keynote Panel with Marketers, Publishers and Insiders Defining Social
Media as Engagement Marketing: What is it and how it works as an engagement
marketing strategy. What does it mean for brands? Where do the budgets come
from and who is responsible for overseeing it? Is it a new separate discipline?
Engagement marketing is building significantly as the arrow in the quiver of
marketers through product testing and sampling experiences that are now spreading
exponentially, creating far more impact for marketers. Now as marketers become
aware of the impact of social media as an engagement marketing strategy more
dollars pour into the social nets. But there are challenges with the
definition, environment, standardizing measurement and the separation of
advertising units and other approaches to marketing.
Moderator: Reuben Stieger, CEO, Millions of Us
Speakers:
Scott Monty, Digital & Multimedia Communications Manager at Ford Motor
Company
Robert Hayes, Senior Vice President and GM, Digital Media, Showtime Networks
Inc.
Shiv Singh, VP & Global Social Media Lead, Avenue A Razorfish
Michael Lazerow, CEO, Buddy Media
Paul Beck, Senior Partner, Worldwide Executive Director, Interactive Marketing,
Advertising & Social Media, Ogilvy Worldwide
Social Media Spotlight Presentation - Richard Ullman, SVP, Ripple6 -
How are marketers and publishers together leveraging the enormous power of
social networks beyond traditional media opportunities? Ripple6 SVP Richard
Ullman will present a case study on how, together, they can create new ways for
brands to connect with their customers, create brand advocates and gain
valuable insight. This case study, created especially for the
digiday:SOCIAL audience, examines how consumer research is being revolutionized
by listening and engaging with consumers in social networks.
DOWNLOAD
Content Keynote Case Study - Valeh Vakili, SVP, Sales Strategy &
Operations, MySpace: Researchers have coined a term for what happens on MySpace
called “the Momentum Effect” - the theory that brand marketers generate
exponentially greater value than their actual spend in media dollars. In
this session, Valeh Vakili will discuss the power of this viral virtuous cycle
and share key case studies demonstrating the effectiveness of MySpace's social
media campaigns.
DOWNLOAD
Social Media Spotlight Presentation - Cynthia Francis, CEO, Reality
Digital: How do you harness the best in your creative agency, a technology
provider, and your own brand marketing team to a build a social media site that
drives maximum brand recognition and engagement? In this spotlight session,
Cynthia Francis, CEO, Reality Digital, explores the relationship between the
three players and shares best practices for planning, executing and launching
branded online communities.
DOWNLOAD
Brand Keynote Case Study - Don Steele, VP, Digital Marketing, MTVN (MTV
Networks) Entertainment Group - Entertainment Brands and Social Networks - A
Case Study. As more and more people start to use social networks for community
and self expression what are entertainment brands doing to engage audiences in
those areas? Attendees are encouraged to chime in.
DOWNLOAD
Social Audience Measurement & Metrics Roundtable - In these trying
economic times more emphasis than ever is on metrics and establishing some type
of ROI, however getting people to understand and appreciate the value of the
media is becoming more and more challenging. Just when we thought we got over
the hump of the differences between traditional and digital metrics, we now
have social and engagement metrics, and no standards have emerged yet. What are
the best metrics to report on? Is it fair that offline marketing shows one
picture of a Taxi Top and people think they have done a great job vs. the reams
of data that digital can and is asked to provide? How do I value all the
influencer audiences I need to address? And how do I have an integrated way of
addressing all of them? Where does social media fit in the equation?
Moderator: Stephanie Miller, VP Market Development, ReturnPath
Speakers:
TS Kelly, Vice President, Quantcast
Jon Gibs, VP of Insights, Nielsen Online
Dr. Augustine Fou, Digital Strategy Lead, Marketing Science Consulting Group,
Inc.
Michael Burke, Founder and President, appssavvy
DOWNLOAD
Getting Your CMO Engaged in Social Media: You know it’s valuable and
you are passionate about the future of social media. How do you educate,
inspire and build credibility with your CMO to get the resources and focus you
need for success? What to avoid? What questions or issues do CMOs have with
leveraging social media in their companies? What Myths vs. Facts do you need to
correct? What metrics do CMOs really care about? What are CMOs talking about
when it comes to social media? The CMOs in this panel have had significant
success leveraging social media and will share insights, specific examples and
recaps of conversations with other CMOs in The CMO CLUB, with the audience.
These insights will better arm you to get the resources and focus you
need from your CMO (or CEO).
Moderator: Pete Krainik, Founder, The CMO CLUB
Speakers:
Ted Rubin, CMO, elf Cosmetics
David Garrison, CMO, Indaba Music
Perry Hewitt, CMO, Crimson Hexagon
Stephen Gilberg, CEO, Happy Hours
What Are You Doing Right Now (What Are You Buying)? In this session top
buyers and brands will give you the inside line on where the good money is
really being spent in today's vice grip economy. These experts will reveal
their best bets in social - and what the safe bets are out there. Plus, you'll
hear where you can get the best ROI on your investment in social. Where can
brands go outside of Facebook and MySpace to get the conversation started with
their friends? After this session you'll walk away with a tip sheet that you
can take back to your office and use right away.
Moderator: Tom Gerace, CEO, Gather.com
Speakers:
Eric Wheeler, CEO, 33Across
Matt Goddard, CEO, R2i
Joe Marchese, Co-founder, SocialVibe
Elizabeth Pigg, Vice President, Media Strategy, Edelman Digital
