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12:45pm: Keynote Presentation: Targeting Audiences in The Attention Economy -- Today, Mobile and Friendship networks are the emerging areas of audience targeting. Understanding who we are by the patterns of our movements and the nature of our relationships will become more and more important to content owners and marketers as they both signal what we desire and who we listen to, which are both crucial in the Attention Economy. Another big issue for marketers is privacy: How should advertisers and marketers aggressively market their privacy policies in a bid to establish trusted ties to customers?

Keynote Presenter: Stephen Baker, BusinessWeek Journalist and Author of The Numerati

1:30pm: The Elephant in The Room: Who IS The Target? Ask the Advertising Brand Manager, Database Marketing Executive, and the Agency for a portrait of 'The Target Customer' and you'll find they each have their own methods to devining and defining the answer. This session features representatives from different aspects of the targeting process and the organization to share their view of the elephant in the room -- who is the customer?

Moderator: Joshua Herman, Product Innovation Leader, Acxiom

Speakers:
Jim Keyt, Digital Marketing Services, Unilever
Darren Herman, Group Director, Head of Digital Media, The Media Kitchen
Scott Knoll, SVP of Display, Datran Media
John Nardone, CEO, [x+1]

2:15pm: Spotlight Presentation: Uncovering Your True Target Audience -- A granular look at the type and depth of data now driving the industry’s most valid targeting methodologies and how to integrate the approach into today’s strategies to drive the most meaningful, profitable results. Specific understandings audience members will gain during this short spotlight presentation include how to Increase media efficiency through better audience insights, drive higher ROI through better understanding converting and engaging audiences, and leverage ground breaking audience tools to validate and discover new client customers.

Presenter, Mario Diez, Vice President, Aperture Product Group, Datran Media DOWNLOAD

2:30pm: Unique and Advanced Applications for Targeting through Widgets, Video, Mobile, and Emerging Media Platforms: What are the solutions and strategies available today that enable brands to target audiences across advanced digital platforms and emerging technologies? Are these nascent platforms delivering valuable audiences for marketers or just a drop in a big bucket?

Moderator: Tom Hespos, President, Underscore Marketing LLC

Speakers:
Michael Burke, President, Appssavvy
David Berkowitz, Director of Emerging Media & Client Strategy, 360i
David Honig, Co-Founder, Media6˚

3:15pm: Spotlight Presentation: Optimizing the Sell -- Data can add tremendous value to your inventory and audience. But the landscape is confusing, chaotic, even scary sometimes. How are brands and publishers using data to drive revenue while protecting their brands and consumers? What is the revenue impact of layering contextual and behavioral information on to inventory? Frank Addante, CEO & Founder, the Rubicon Project, will address the data opportunity and how publishers can leverage it to generate the maximum yield. Presenter: Frank Addante, CEO & Founder, The Rubicon Project  DOWNLOAD

3:30pm: Networking Break

3:45pm: The Publisher Roundtable: Data strategy and data targeting have been at the top of the conversation for many publishers, but given the economy, are those investments being deprioritized? Major publishing executives provide insights on how major content companies use, prioritize, and what technology and strategies they are using for new data and how they integrate the data sets and mining capabilities into the platform

Moderator: Janet Balis, President, Digital Media Strategies, Inc.
Speakers:
Bill Wise, GM, Global Exchange, Yahoo!
Don Steele, VP, Digital Marketing, MTVN (MTV Networks) Entertainment Group
Amanda Kanaga, Senior Vice President, Digital, Time Inc. Media Group
Ingrid Michelsen, Director, Advertising Strategy, WhitePages, Inc.

4:30pm: Targeting Spotlight Presentation -- AudienceScience demonstrates some behavioral targeting case studies, lessons learned, best practices, and different approaches for behavioral targeting success.  Understanding the ways in which to measure the performance of BT campaigns and a discussion about what type of targeting works the best in different situations will also be explored.  Understand their vision for the future of BT and what to expect and plan for in the coming years. Presenter: Jeff Hirsch, Chief Executive Officer, Audience Science DOWNLOAD