digiday: TARGET Conference June 2009

publication date: Jun 7, 2009
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What does it take to "target" audiences in the attention economy? Where do privacy concerns and personal space outweigh marketers' seeminly insatiable need to engage customers. How should advertisers and marketers aggressively market their privacy policies in a bid to establish trusted ties to customers? From Stephen Baker, author of The Numerati, to luminaries from Unilever, Datran, Media6, The Rubicon Project, Time Inc. and Yahoo!, marketers wrestle with how best to define and entice the message-weary consumer. 


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