digiday: NETWORKS Conference June 2009
publication date: Jun 8, 2009
Targeting is one thing, but how do you get to REACH in highly targeted campaign scenarios? Only through ad networks, argue the kings of connectivity. Each has his or her own approach to gathering the cream of consumerism to the top, and we explore them all in this in-depth analysis of how audience collectivity is becoming more selective. The full article has our full agenda with downloadable PowerPoint presentations.
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