Twitter-to-Store: Borders' New Treasure Hunt
publication date: Sep 14, 2009
Take a long-anticipated work of fiction by a best selling author, toss in a scavenger hunt and put the "clues" on Twitter. Voila -- the great lead generating social promotion. A picture's worth 1,000 words. So now, in the great world of cross-media promotion add: email-to-Twitter-to-store. And it's trackable too. Just match all the "follows" @borders post email.
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