in iPhone's 'Hit-Driven' World, Apps Can't Thrive Absent Marketing
publication date: Sep 14, 2009
The model iPhone app developer tap tap tap is successfully pursuing is, "create a highly polished app, build product anticipation, prepare a significant PR campaign, release the app, unleash the PR blitz and sustain it with the proper marketing," according to co-founder John Casasanta. "It’s proven to be very lucrative for some developers if done right. It’s worked for us so far and I know that this is the model that we’ll be adhering to for our future apps."
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