What if TV Shows Launched on Websites? Entertainment Brands Share Social Strategies
publication date: Sep 23, 2009
Nothing is as viral or “social” online as entertainment, but how do entertainment brands like MTV and others capitalize on their brands to draw real audiences to what’s being televised? (Or, is that even the aim anymore?) Don Steele, VP of digital marketing with MTV Networks (MTVN) Entertainment Group; Chase Norlin, CEO of Pixsy Corp., and Avi Savar, CEO of Big Fuel, discuss how the lines between brands and branded entertainment are blurring and what they can do to leverage fan engagement. Watch the video from digiday:SOCIAL.
Sorry this page is available to members only. We have a ton of great content here, including more than 100 videos from our ground-breaking digiday:EVENTS like APPS, Mobile, Social, the SAMMYS and MOBI awards and DPAC.
Because we operate under the premise of a "crowd sourced" assignment desk, if there's content you'd like to see covered we'll follow your lead. It's all geared toward delivering what you need to know to deliver excellent digital products and services TODAY. Plus, a subscription is only $19.95/month. Why not join today?
If you are already a subscriber, please login.
If you belive you should be able to view this area then please contact us and we will try to rectify this issue as soon as possible.
To gain access to the members only content click here to subscribe.
You will be given immediate access to premium content on the site.
