digiday:SOCIAL Rewound
publication date: Sep 24, 2009
From Coca-Cola's worldwide interactive Marketing Director, Michael Donnelly to Paul Beck, Senior Partner,Worldwide Executive Director, Interactive Marketing, Advertising & Social Media, Ogilvy Worldwide; to Dr. Augustine Fou, Group Chief Digital Officer at HCG; Shiv Singh, VP & Global Social Media Lead for Razorfish; and Don Steele, VP, Digital Marketing, MTVN (MTV Networks) Entertainment Group -- big brands were well represented in September's digiday:SOCIAL event. Several take-aways emerged from the conversation: brands need to become as good a listeners as they are "communicators;" scale is no problem in social media, it's the engagement that matters most; and marketers need new metrics to describe their goals in social media. We've got full video from the event, plus powerpoints to give you a roadmap to social marketing success.
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