Social Media: The Human Tool for Content Discovery?
publication date: Oct 6, 2009
The rise of social media has given way to a new type of content discovery, notes Nielsen VP Media of Analytics Jon Gibs. Nielsen recently questioned over 1,800 consumers in an attempt to better understand their online behavior including their search behavior, use of portals, and social media habits. Search engines and portals are still consumers’ research tools of first resort, with 37% and 34% of respondents looking first to engines and portals respectively. However, Nielsen’s results confirmed what many of us might have guessed: something is changing in content discovery. A rising number of Internet users use the social web—blogs, social networks, Twitter, and the like-- as their main tool of online discovery.
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