My Site Title My Site Tagline

In launching his conversation with Christy Tanner, VP of marketing and editor-in-chief of TVGuide.com at DPAC4 Tuesday, Sean ONeal, chief revenue officer for Datran Media stated the obvious: “Publishers are  clearly sitting on more data than they realize.” While that’s certainly true, Tanner said, a common complaint is that these multiple data sources often present a conflicting picture of how the publisher is doing. That’s part of the reason why TVGuide.com created its own 10,000-person panel that it can survey regularly to derive demographic and behavioral data. In this opening session video from DPAC4, Tanner outlines how surveys, search and social media compose a total picture of users that smart publishers can better monetize.