Media Moguls: What’s the Value Proposition in a Content-Rich World?
publication date: Oct 29, 2009
The challenge facing premium publishers in today’s content-rich Web environment involves demonstrating what Alisa Bowen, SVP Global Head of Consumer Publishing, Reuters Media, called an “indispensible value proposition” to both consumers and advertisers. Bowen and others in a “Media Moguls” panel at this week’s DPAC4 conference described their day jobs as a kind of multi-tiered chess game that involves distributing their branded content via an increasing number of digital channels while at the same time maintaining as much control as possible over both the context and the sales relationship. Watch the video excerpt below, or join Pro today for instant access to all our conference video.
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