Experts Dispute Precipitous Display Decline But Say Sites Must Prove ROI

publication date: Nov 2, 2009
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As ad sales slid precipitously in the second quarter, online display took the brunt of the media’s focus. Press accounts screamed that display was broken, or in serious disrepair. In a market awash with data, Katherine Koegel teamed with Morris Martin, Research Director, Atlas Institute, Microsoft Advertising; Lynn Bolger, EVP Advertiser Services, comScore; Jon Gibs, VP Media Analytics, Nielsen Online; Ken Mallon, SVP, Custom Solutions and Ad Effectiveness Consulting of Dynamic Logic and Kyle Johnson, Director of Media Products, Compete to make sense of it all and forecast what's ahead for 2010. Read on and watch the video to learn what's in store in the opinion of the top metrics moguls. Members can also download Koegel’s white paper on the State of Digital Display.



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