American Express OPEN: DPAC Finalist in Best Branding Campaign, Best Social Media Community, Best Branded Website, Best Integrated Content and Best Digital Content Platform

publication date: Nov 8, 2009
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It stands to reason that in the era of marketing and media mash-ups that American Express's OPEN Forum would qualify as a finalist for multiple awards. Amex with the aid of Crispin Porter + Bogusky, Federated Media and Ogilvy + Mather tapped some of the Web's best known bloggers to draw small business owners to a site where they could interact with service providers and peers. Few examples of marketing-related media capture the essence of marketers becoming publishers quite like Amex OPENForum.com.


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