Coca-Cola and 360i Tap TwitterMoms for Stunning Back-to-School Reach; Lands in Finalists Circle for DPAC's Best Social Engagement
publication date: Nov 9, 2009
In mulling what it could do to engage moms during the busy "back to school" season, Coca-Cola wanted to approach social media thoughtfully -- after all, the space is becoming quite cluttered. Coke's research showed the company that this demographic is more likely to join a preexisting community than to create a new one. So, with the help of 360i, Sprite partnered with the already-flourishing TwitterMoms community for a multi-faceted campaign spanning Twitter, the blogosphere and a variety of social networks. Want to know Coke's success rate? That's for members to know and you to find out!
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