Huggies, Circle of Moms and appssavvy Team to Take "Enjoy the Ride" into DPAC Engagement Finals
publication date: Nov 9, 2009
Huggies / Circle of Moms / appssavvy -- they're names that are now synonymous with conversation in the crowded social media marketing environment. But for this brand to land in the finalists circle for the DPAC Awards, it had to demonstrate engagement. More than 66,000 moms posted to the Huggies Zone site during the campaign, evidence that tapping a genuine, pre-existing community of mothers convinced participants that Huggies is a brand that's listening.
Sorry this page is available to members only. We have a ton of great content here, including more than 100 videos from our ground-breaking digiday:EVENTS like APPS, Mobile, Social, the SAMMYS and MOBI awards and DPAC.
Because we operate under the premise of a "crowd sourced" assignment desk, if there's content you'd like to see covered we'll follow your lead. It's all geared toward delivering what you need to know to deliver excellent digital products and services TODAY. Plus, a subscription is only $19.95/month. Why not join today?
If you are already a subscriber, please login.
If you belive you should be able to view this area then please contact us and we will try to rectify this issue as soon as possible.
To gain access to the members only content click here to subscribe.
You will be given immediate access to premium content on the site.
