IBM Tapped Ogilvy for a Global CEO Study That Lands as a Finalist in DPAC's Best Integrated Campaign and Best Sponsorship Awards

publication date: Nov 9, 2009
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Credible voices seem to underlie Ogilvy's inspired choices for where to place a campaign that would draw C-level executives into a conversation that would brand IBM as a thought leader able to guide tough choices in a rough economy. Ogilvy turned a simple fact -- that unprecedented change was number one in the minds of executives -- into targeted reach 17 times better than IBM's previous campaigns. Want to know how? Join now.


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