Coldwell Banker's OnLocation YouTube Site Smashes Video and Social Barriers With DPAC Best Branded Social AND Best Digital Content Finalist
publication date: Nov 13, 2009
Coldwell Banker and FD kinesis conceived the first all-video destination for Real Estate by a national Real Estate brand. OnLocation was created to allow users to search and see video tours of properties in their area instead of the standard still images. Additionally, OnLocation features videos of local Coldwell Banker Sales Agents talking about their hometowns and promoting their local expertise. FD kinesis worked directly with Google & YouTube to create this custom channel and specific branding opportunities for video playback. agents could upload their videos, assign them to a category playlist and map them to a geography. As properties come off the market, they also come off of the OnLocation site. Since its inception in June of 2008, the channel has surpassed all projections and expectations, and has over 520,000 views
Sorry this page is available to members only. We have a ton of great content here, including more than 100 videos from our ground-breaking digiday:EVENTS like APPS, Mobile, Social, the SAMMYS and MOBI awards and DPAC.
Because we operate under the premise of a "crowd sourced" assignment desk, if there's content you'd like to see covered we'll follow your lead. It's all geared toward delivering what you need to know to deliver excellent digital products and services TODAY. Plus, a subscription is only $19.95/month. Why not join today?
If you are already a subscriber, please login.
If you belive you should be able to view this area then please contact us and we will try to rectify this issue as soon as possible.
To gain access to the members only content click here to subscribe.
You will be given immediate access to premium content on the site.
