Initiative's Kia Soul Launch Takes it to the Finals for DPAC Award
publication date: Nov 15, 2009
Iniative's launch for the gadget-heavy Kia Soul is a blueprint for how to appeal to fun-loving first adopters. Among the highlights: Soul was the exclusive (and first ever) sponsor of E3 on Microsoft’s Xbox, including: A sweepstake with a Soul presented at E3. Buzz created through in-game ads (NBA live, Guitar Hero and Scene-it etc.) A heavy presence on Facebook, promoting the Soul fan-page via custom Soul gifts, as well as polling and video ads. And a custom Soul game for the iPhone.
Sorry this page is available to members only. We have a ton of great content here, including more than 100 videos from our ground-breaking digiday:EVENTS like APPS, Mobile, Social, the SAMMYS and MOBI awards and DPAC.
Because we operate under the premise of a "crowd sourced" assignment desk, if there's content you'd like to see covered we'll follow your lead. It's all geared toward delivering what you need to know to deliver excellent digital products and services TODAY. Plus, a subscription is only $19.95/month. Why not join today?
If you are already a subscriber, please login.
If you belive you should be able to view this area then please contact us and we will try to rectify this issue as soon as possible.
To gain access to the members only content click here to subscribe.
You will be given immediate access to premium content on the site.
