MEA Digital's Citizens of Powder Among Best Digital Product Launches for DPAC Awards
publication date: Nov 15, 2009
At the heart of MEA Digital's Oakley campaign was a custom, online-only “advergame” called Citizens of Powder. Users could select their favorite athlete and race down a virtual course, picking up power-boosting objects and performing signature tricks to earn points. If they earned a top score, it was displayed in real time across the web in rich media banners and a microsite. We also provided widgets and applications via popular social networking platforms such as Facebook, which allowed users to challenge friends and try to claim the top spot on leader board.
Sorry this page is available to members only. We have a ton of great content here, including more than 100 videos from our ground-breaking digiday:EVENTS like APPS, Mobile, Social, the SAMMYS and MOBI awards and DPAC.
Because we operate under the premise of a "crowd sourced" assignment desk, if there's content you'd like to see covered we'll follow your lead. It's all geared toward delivering what you need to know to deliver excellent digital products and services TODAY. Plus, a subscription is only $19.95/month. Why not join today?
If you are already a subscriber, please login.
If you belive you should be able to view this area then please contact us and we will try to rectify this issue as soon as possible.
To gain access to the members only content click here to subscribe.
You will be given immediate access to premium content on the site.
