MHz Design Communications Uses Email to Deliver Electrolux Value Shoppers, DPAC Email Finalist
publication date: Nov 16, 2009
In the major appliance marketplace competitive messages are typically delivered through print and broadcast media. Using email as a tool set Electrolux/Frigidaire apart from their competition in a way that was unique and appropriate as the customer was not accustomed to being spoken to through email in this category.
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