VIVmag and ePrize Quiz Users for Trip to Fiji; DPAC Best Branded Game Finalist
publication date: Nov 16, 2009
VIVmag, the first digital-only luxury magazine for women, launched its first integrated consumer-outreach campaign to include a quiz and sweepstakes. Enabling women to discover their inner self with a “VIV Woman” personality quiz, this effort leveraged the aspirational VIVmag brand with a sweepstakes offering a trip-of-a-lifetime to The Wakaya Club & Spa in Fiji.
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