The Marlin Co. Targets Foodservice Hard-to-Gets With Bush's Baked Beans Dating Service; DPAC Digital Direct Response Finalist
publication date: Nov 16, 2009
While direct response has long been the mainstay for B2B marketers, digital direct response is slow to catch on. It also has to be said -- sometimes people confuse digital direct response with display acquisition strategy. (It can be easier to garner downloads than it is customers.) The Marlin Co. did something difficult in its campaign for Bush's Baked Beans; it got foodservice influentials to expand their thinking about what to serve with baked beans. And it did it, but making the meat feel lonely enough to date.
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