DPAC Awards: American Express OPEN Scores Best of Show in 2009 Gala
publication date: Dec 14, 2009
American Express OPEN is officially a publisher and social networking leader; eIBD turns Investor's Business Daily into a digital "magazine" platform, and Tiger Woods is untarnished in the world of email marketing excellence. In short, if you aren't following the new faces and innovators as heralded by the DPAC Awards, you're missing the best in rapidly morphing media and marketing.
American Express OPEN took a best of show in DM2Events' Eyeblaster-sponsored gala at the W Hotel on Union Square Dec. 8, besting tenured finalist BusinessWeek in the "Best Branded Social Media Community," category for its OPEN Forum, and taking top honors in "Best Branded Website," and "Best Digital Branding Campaign," a three-peat that left the Amex team speachless, but thankful to agencies Crispin Porter + Bogusky, Federated Media, Ogilvy + Mather and Digitas.
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