digiday:MOBILE Takes LA on Oscar Night
publication date: Mar 7, 2010
Mobile innovation marks both the program AND the show itself as DM2Media launches "EcoShow" for its sponsors and attendees. The QR- or SMS-code-triggered virtual show bag saves trees and puts all the show materials in one place for later browsing and follow-up. AND, both DM2PRO and digiday:DAILY go mobile too with the launch of their iPhone app Monday, March 8.
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