digiday:SOCIAL LA March 9: Annotated Agenda
publication date: Mar 10, 2010
How do you measure ROI for social media campaigns when it's so clearly something you have to do? From the first conversation involving Toyota's baptism by fire into the medium to the last panel examining how Barbie got her "geek on," the star-studded cast of our first LA social show shared real-world experiences on how they've used social media to transform the behavior of the corporate enterprise, customer conversations, movie promotion, product development, brand differentiation and more. This version of the agenda has the actual powerpoints and movie presentations attached.
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