SAMMY 2010 Best Engagement Campaign Finalist: Deep Focus: Mad Men Yourself
publication date: Aug 22, 2010
In its first week, there were approximately 38 Mad Men Yourself avatars downloaded every minute and in the first three months, the campaign saw 1 million unique visitors to the site. With 60% of those visitors downloading an avatar we were able to reach millions of people with nearly every piece of social media content they created being accompanied by their Mad Men avatar. Most telling was that the Mad Men Season 3 premiere attracted 3.3 million viewers, a 24% increase over the Season 2 premiere and scored the highest ratings ever for an original episode on AMC.
Sorry this page is available to members only. We have a ton of great content here, including more than 100 videos from our ground-breaking digiday:EVENTS like APPS, Mobile, Social, the SAMMYS and MOBI awards and DPAC.
Because we operate under the premise of a "crowd sourced" assignment desk, if there's content you'd like to see covered we'll follow your lead. It's all geared toward delivering what you need to know to deliver excellent digital products and services TODAY. Plus, a subscription is only $19.95/month. Why not join today?
DM2PRO Premium Content is available for members only. LogIn or, join us in building the industry's most robust and practical knowledge base. Click [join url] to find out how.
