SAMMY 2010 Best Twitter Branding Campaign Finalist: Tenfour / Air New Zealand
publication date: Aug 23, 2010
KiWeets was an online promotion developed for Air New Zealand by tenfour. The promotion used Twitter as a platform for facilitating a branded trivia game that rewarded both casual and competitive players. Players followed the @KiWeets Twitter alias and received trivia questions about New Zealand and Air New Zealand products at random times daily. Players with correct answers were entered into a daily drawing for a free round-trip flight to New Zealand (29 trips total). Additionally, for the truly competitive, we added a time-based component that (automatically) rewarded points for how quickly respondents shared their correct answers with us… along with the rest of their network. The top score at the end of the contest won a Business Class ticket to New Zealand (valued at ~$8000 USD).
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