SAMMY 2010 Best Social Branded App Finalist: Edelman Digital / Ben & Jerry's
publication date: Aug 23, 2010
When Ben & Jerry’s wanted to promote their wildly popular “Free Cone Day” in a brand new way, they approached Edelman Digital for recommendations. Knowing the company already had a strong presence on Facebook and Twitter, we examined other areas where they could make their mark and decided that the Scoop of Happiness iPhone app would not only help them achieve the immediate goal, but could be updated over time to help them grow. Add augmented reality Moo Vision, the world’s first augmented reality app with standalone natural feature tracking, and you've got a scoop of happiness for all concerned.
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