SAMMY 2010 Best Twitter Branding Campaign Finalist: UFC
publication date: Aug 23, 2010
UFC President Dana White employs a concept called "Twitter Tag" to reward engaged fans across the country. As a reward for how closely fans follow his account, Dana gives away free tickets to fights and signed merchandise. He tweets clues to his location followed by his exact location to a base of more than 1.1 Million fans, who respond by showing up within minutes, sometimes within seconds. The number of fans who show up range between several hundred, to several thousand. In one instance alone, Dana gave away more than 500 free tickets in one day to fans who showed up to his Twitter Tag location in Las Vegas.
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