SAMMY 2010 Best Social Promotion for Product Launch Finalist: Engauge for Chick-fil-A
publication date: Aug 23, 2010
Chick-fil-A (CFA), the second-largest quick-service chicken restaurant chain in the United States, added the Spicy Chicken Sandwich to its menu on June 7th, 2010. The Spicy Chicken Sandwich is CFA’s first new sandwich and its largest product introduction in twenty years. Leading up to the official launch, CFA offered customers the opportunity to try the Spicy Chicken Sandwich for free. Beginning May 24th, Chick-fil-A fans could visit getspicychicken.com to schedule a time to pick up their free sandwich at a local restaurant during Premiere Week (May 31st through June 5th).
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