SAMMY 2010 Best Social Promotion for Product Launch Finalist: MEA Digital for Oakley
publication date: Aug 23, 2010
Via social widgets, women had the opportunity to share the sports they played, why they played them, and when they preferred to do so. For each submission, Oakley donated a dollar to the Young Survival Coalition, up to $10,000. Additionally, the results were displayed in a series of real-time “infographics,” which represented an aggregate of all submissions. Alongside those “infographics” were cross-promotions for the collection, which allowed users to click beyond the banner and shop. In a matter of months, the campaign garnered more than 86,500 submissions.
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