SAMMY 2010 Best Social Direct Response: Spongecell for National Dairy Council / National Football League
publication date: Aug 23, 2010
Spongecell was tasked with creating an interactive advertising unit to drive increased awareness and registration of the Fuel Up to Play 60 initiative championed by the National Dairy Council (NDC). The program was created to encourage the consumption of low-fat and fat-free dairy and inspire other sustainable healthy choices among youth, specifically 60 minutes of daily physical activity.
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