SAMMY 2010 Best Social CRM Finalist: H&R Block
publication date: Aug 23, 2010
H&R Block and their agency, Miller Meiers Design For Communication, were interested in building a web-based community that would both build on H&R Block’s existing reputation as a crucial tax advice resource and increase one-to-one connections with their customers year-round. This platform would serve as a method for the company to showcase its expertise to prospects and help convert them into paying customers.
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