SAMMY 2010 Best Social Content / Entertainment: Initiative For Lionsgate / KICK-ASS

publication date: Aug 23, 2010
View a Printer Friendly version of this page, allowing you to print the page. Send a summary of this page to someone via email.

To best align with the film’s boundary pushing brilliance, KICK-ASS was the first film to develop a campaign with ‘ThisMoment.’ This system provided a socially agnostic platform to leverage discussions about the film across YouTube, MySpace, Facebook & Twitter, while distributing KICK-ASS marketing materials, promotions and redband content. The ‘ThisMoment’ platform enabled users to view conversations across major social networks in one central location. Breaking down the walls of social media allowed a user to be on Facebook, see a video get uploaded on YouTube and comment on that exact video, without ever going to YouTube. 



Sorry this page is available to members only. We have a ton of great content here, including more than 100 videos from our ground-breaking digiday:EVENTS like APPS, Mobile, Social, the SAMMYS and MOBI awards and DPAC.

Because we operate under the premise of a "crowd sourced" assignment desk, if there's content you'd like to see covered we'll follow your lead. It's all geared toward delivering what you need to know to deliver excellent digital products and services TODAY. Plus, a subscription is only $19.95/month. Why not join today?

If you are already a subscriber, please login.

If you belive you should be able to view this area then please contact us and we will try to rectify this issue as soon as possible.


To gain access to the members only content click here to subscribe.

You will be given immediate access to premium content on the site.
Site Search
DIGIDAY TV
Watch live streaming video from digiday at livestream.com
Calendar
« 
February 2012
 »
SMTWTFS
 1234
567891011
12131415161718
19202122232425
26272829