Qualcomm Augments Marketing Reality
publication date: Aug 23, 2010
Looking at things through your phone instead of at your phone seems an odd thing to do at first,” admits Matt Grob, senior VP of engineering and head of corporate R&D at Qualcomm in describing the work his company is doing with augmented reality. “But then it somehow turns into a magic portal to an invisible universe… it’s really cool." Grob goes on to explain how Qualcomm sees the world of augmented reality, from a presenatation at AlwaysOn.
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