MOBI 2010 Best Mobile App for Editorial Content Finalist: Los Angeles Times / Tribune Co.

publication date: Aug 24, 2010
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Los Angeles TimesCompany / Tribune Interactive

Agency: Apptivate.Me

Brand:LA Times for iPhone

Executives Involved in The Campaign: Marc Chase, Eddy Harteinstein, Sean Gallagher, Jim Richards, Linda Schaible, Jonathan Ozeran


Brief: The LA Times for iPhone app has been designed to be a clean, elegant news experience complemented by powerful customization options & features. With the power of a dynamic navigation system under the hood, producers have more power than ever to tell their stories and share their award-winning photography with users on-the-go.

The app received positive reviews, sustained an impressive download rate and added additional features like iOS4 multitasking and support for the iPhone 4 retina display.

Link to Your Creative Materials: LA Times for iPhone promotional page:
http://www.latimes.com/services/site/mobile/


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