MOBI 2010 Best Mobile App for Editorial Content Finalist: Los Angeles Times / Tribune Co.
Los Angeles TimesCompany / Tribune Interactive
Agency: Apptivate.Me
Brand:LA Times for iPhone
Executives Involved in The Campaign: Marc Chase, Eddy Harteinstein, Sean Gallagher, Jim Richards, Linda Schaible, Jonathan Ozeran
Brief: The LA Times for iPhone app has been designed to be a
clean, elegant news experience complemented by powerful customization options
& features. With the power of a dynamic navigation system under the hood,
producers have more power than ever to tell their stories and share their
award-winning photography with users on-the-go.
The app received positive reviews, sustained an impressive download rate and
added additional features like iOS4 multitasking and support for the iPhone 4
retina display.
Link to Your Creative Materials: LA Times for iPhone promotional
page:
http://www.latimes.com/services/site/mobile/