JiWire: Wi-Fi Finder

Executives Involved in The Campaign: Kevin McKenzie, Nihad Hafiz, Dan McKenzie

Brief: The Wi-Fi Finder iPhone application is a Top 100 iTunes App that about 8 million people have downloaded. Over 350,000 new users download the app each month, placing Wi-Fi Finder among the top 10 most downloaded travel apps in the Apple Store, and making it one of the largest location-based applications in the market.

JiWire’s global hotspot directory is built from both strategic partnerships with service providers like AT&T and Boingo, and user submitted hotspot locations. Users can submit new locations directly from the app, as well as keep a list of favorite locations or saved searches. People can also post their location and leave notes for friends from public Wi-Fi locations through integration with Facebook and Twitter. For users of Wi-Fi only devices like the iPod Touch, an offline database can be downloaded to the device, enabling searches for Wi-Fi locations even when not connected.

Wi-Fi Finder addresses the shift towards greater mobility and gives people multiple ways to consume content while on the go.

Marketers are being challenged to adapt how they reach and engage this quickly growing mobile audience in relevant and useful ways. JiWire helps marketers bridge the gap between digital, mobile and location-based advertising.

With over 2 million sessions per month, Wi-Fi Finder has a robust audience who helped design the new versions, and they clearly said they wanted to do more with sharing their location information; therefore in the last revision, added features included the Facebook and Twitter feed. Wi-Fi Finder has also seen increased interest from advertising partners to extend their reach to this on-the-go mobile audience through the app reflecting the market demand for more location-based advertising opportunities.

The JiWire Wi-Fi Finder 2.0 application is available for the iPhone and iPod touch today. Visit bit.ly/bv4bVO to download the free app.

Link to Your Creative Materials: bit.ly/bv4bVO

http://itunes.apple.com/us/app/wi-fi-finder/id300708497?mt=8&ign-mpt=uo%3D6