MOBI 2010 Best Mobile App for Editorial Content Finalist: TMZ

publication date: Aug 24, 2010
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Telepictures Productions

Brand: TMZ Mobile App for Apple and Android

Executives Involved in The Campaign: Natalie Farsi, Head of Mobile, Warner Bros. Television Group and Warner Bros. Digital Distribution

Brief: TMZ is the most downloaded celebrity news application (Apple/Android) with over 2 million downloads in the US alone and over 133 Million monthly page views. TMZ announced the availability of its free TMZ application for iPhone, iPad and Android devices last year. The ad-supported TMZ Mobile App includes all the most popular sections of TMZ.com and provides a cutting-edge mobile video experience. The Mobile App allows fans to easily browse recent news headlines, updated photo galleries and loads of video clips from TMZ.

TMZ was the first celebrity news site among its competitive set to launch an iPhone application. According to the latest Nielsen Mobile Report (June 2010), TMZ continues to rank #1 for Mobile Celebrity News (both Mobile Web and Apps combined) with the most unique mobile users. TMZ has held this spot consecutively for the past 19 months. In addition, TMZ is ranked # 5 of all Mobile Entertainment Brands according to Nielsen. The launch of the TMZ Mobile App played an integral role in broadening TMZ’s mobile footprint and engaging its consumers. With the success of the TMZ Mobile App for iPhone, iPad and Android devices, along with breaking news alert product and video distribution initiatives, TMZ has positioned itself for continued growth and to serve its audience in the mobile space.

This September, the TMZ Mobile App will add a breaking news alerts feature. Through alert notifications, App users will be directed to highlights of hot topics and celebrity guests featured on TMZ on TV. TMZ on TV will premiere its fourth season on Tuesday, September 7, 2010.

Link to Your Creative Materials: i_phone_franklin_pierce.mov
http://tmz-uploader.tmzcorp.com/d/20a3774db2919a092efd3108e3a144d0

i_phone_god_010510.mov
http://tmz-uploader.tmzcorp.com/d/0f25177ef526a3d52fdfda0639eedcfb

i_phone_graham_bell_mm_030310.mov
http://tmz-uploader.tmzcorp.com/d/da85c9b72d7a99f5794f8ef02b550634

i_phone_keanu_reeves_121109.mov
http://tmz-uploader.tmzcorp.com/d/cff1c0064c5a377e3c166185330f0cef

i_phone_napoleon_012010.mov
http://tmz-uploader.tmzcorp.com/d/a68882e4fd85028debc467495f9f82fd

i_phone_shatner.mov
http://tmz-uploader.tmzcorp.com/d/ec8f28a42c0603d578cf30bf7afac242

i_phone_chris_odonnell_v2.mov
http://tmz-uploader.tmzcorp.com/d/fae780135184e133edeed11870b3bfe2


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