Transpera
Brand:The Attention Network
Executives Involved in The Award: Greg Ballard, CEO
Alex Galvagni, COO
Frank Barbieri, Founder & Chief Product Officer
Brief:
Transpera is The Attention Network, fostering pure, undivided attention between
consumers and brands through mobile video advertising. Our ad network is built
on delivering high-quality, captivating mobile video advertising experiences
with a variety of engaging placement options, including pre-roll video that
appears before content or as video interstitials within mobile apps.
Our ad network consists of premium content from leading media companies across
the news, sports, weather, entertainment and travel categories, mobile games,
and other premium mobile products, reaching a vast array of audience
demographics and interests. Publisher partners within our network include
brands such as AccuWeather.com, CBS News, Msnbc.com, SHOWTIME®, Travel Channel,
to name a few.
Through careful targeting, Transpera directs brand messages into the hands of
desired mobile audiences. We work with brands/agencies to identify and reach
lucrative audience segments through a variety of targeting options, taking into
account contextual relevancy, device and browser type, geographic location and
more.
Strategy:
Transpera’s next-generation, interactive ad units are perfectly suited for
creating meaningful, one-to-one engagement with on-the-go consumers. The video
ad can appear in a variety of placements within a mobile app, including at
application launch, as a pre-roll to video content or other transitional events
with no disruption to the user-experience. Click-to-web, click-to-call,
click-to-iTunes/AppStore touch screen options drive consumers to branded mobile
sites, connect users to a service center or encourage downloads in the AppStore
or iTunes. After brand interaction is complete, users automatically return to
their app session to continue their mobile activity.
Transpera’s platform-agnostic approach ensures that video ads can be placed
across the largest mobile footprint possible, including the mobile Web and on a
variety of platforms such as iPhone, iPad, Android and Blackberry.
Simplicity.
Platform integration is easy. We offer a multi-platform SDK and a dedicated
client services group to provide hands-on help if desired.
Quality.
We guarantee targeted, fast-loading and the highest quality video in the
business, for a mobile video advertising experience that adds value to the
mobile audience, not clutter.
Control.
The Transpera User Console provides campaign management, tracking and reporting
abilities to provide transparency and control over ad campaign activity.
Revenue.
Mobile video ads can provide significantly higher revenue potential on a
per-impression basis than most other advertising mediums available today.
Transpera’s mobile video focused ad-sales force helps bring high value premium
campaigns to publisher inventory.
Results:
Campaign details are reported with regularity and transpar¬ency, so our brand
partners always have access to important details such as sites, campaign
pacing, 3rd party ad serving activity, and more. Campaign effectiveness studies
are also avail¬able, to measure the full impact and ROI of a campaign.
Video campaigns on Transpera's network consistently outperform overall online
video norms, making it some of the most effective and efficient digital
inventory available.
Transpera video ad campaigns achieved up to:
• 9X higher increase in purchase intent
• 19X higher increase in aided awareness
• 4X higher increase in unaided awareness and
• 2X higher increase in ad awareness than what is typically seen from online
video campaigns.
Link to Your Creative Materials: www.transpera.com
http://www.youtube.com/watch?v=ctdtIg_16rM
