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Appency

Executives Involved: Liz Jones & Aaron Watkins

Brief:

IMAGE: You are a candy bar maker. WHAT IF there were 240,000 other candy bars for a consumer to choose from? WHAT IF there was only one store that sold candy bars, with only 20 shelves, and each shelf only displayed the top 10 candy bars for easy viewing. HOW would you stand out? WHO would you call to help you market your product?

This is exactly the challenge that app developers face every day, and they turn to Appency and their proven record of app store success to help them get noticed in the crowded world of apps.

Mobile applications are booming. There are 238,000 apps available in the iTunes app store alone, from almost 50,000 different publishers – a complex and competitive sales environment with rules and strategies that are unique from any other kind of software product sold. The days of “if you build it, they will come” are over, and to be successful in mobile applications, you need a quality marketing team behind you. 

Appency takes a full range of marketing and advertising strategies, and applies them to the world of mobile applications. A full service agency, Appency starts as early as the conception and brand creation phase, and follows apps through their launch and on to success, utilizing public relations, social media marketing, advertising, promotions, and more. Focusing only on apps, Appency’s team is experts in the ins-and-outs of what it takes to be successful in this highly competitive world. 

While well versed in Android, Blackberry, Palm, Nokia and Windows platforms, Appency’s sweet spot is with apps for the Apple platforms including the iPhone, iPad and iPod Touch. Since Appency’s launch in October 2009, they have helped launch apps that have gotten into the top twenty of nearly every app category in iTunes including #1 apps in business, productivity, navigation, health & fitness, entertainment, and reference. More than 70% of Appency’s clients have been featured by Apple after Appency started working with them.

Appency’s unique “RateMyApp” focus group service helps developers overcome the hurdles of being an unknown fish in a giant see of apps. By putting apps in front of panels of unbiased consumers that leave written reviews in iTunes, developers can get valuable consumer feedback and potential app purchasers can see the opinions of other users before making their purchase decision.

Working with app bloggers and major media outlets on a daily basis, Appency has the connections in the app world that get products high visibility publicity placements. Our clients have been featured in the San Francisco Chronicle, SELF Magazine, Forbes, CondeNast Traveler, Fast Company, Gizmodo, MacWorld, PCWorld, iPhone Life Magazine, and nearly every major app review blog. 

Mobile applications are products too… just like any other brand that puts out a software game or a shoe, apps need branding, marketing and PR to be successful. Appency leads the way in helping app developers succeed.

Link to Your Creative Materials: www.appency.com