Hipcricket Inc.

Brand: HIP 6.0

Executives: Ivan Braiker, Chief Executive Officer,
Eric Harber, President and Chief Operating Officer,
Jeff Hasen, Chief Marketing Officer

Brief: Many brands struggle to fully engage customers without overwhelming them with advertisements. They also require a way to fully integrate their marketing solutions and track initiatives back to business goals. Hipcricket is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket’s customers connect with consumers across every mobile channel, including SMS, mobile Web sites, permission-based advertising networks and branded apps. 

Hipcricket’s proven technology and experienced account management teams have provided measurable successes through an industry-leading 65,000 campaigns for clients such as Arby’s, Macy’s, Nestle, KFC, HBO, Staples, Hershey’s and Clear Channel. Hipcricket, which recently doubled its campaign count in one year, also operates the first comprehensive permission-based mobile ad network that gives brands and agencies access to more than 50 million unique users across Hipcricket’s national footprint representing over 250 million impressions per month. Hipcricket’s customers have:
• Built opted-in mobile databases, one of which includes over 270,000 users – believed to be the largest in the industry.
• Reached millions of consumers, one customer has recorded over 3.7 million customer interactions to date.
• Achieved phenomenal opt-in rates for mobile loyalty clubs, one of which reached a 69% opt-in rate.
• Garnered double digit click through rates, as high as 12.9%.

Hipcricket’s flagship product, HIP 6.0, represents the next generation in mobile marketing and advertising. The cloud-based platform provides brands and agencies with powerful capabilities to create national and local mobile campaigns through SMS, Mobile Web, applications and Interactive Voice Response. HIP 6.0 also provides access to the Hipcricket Mobile Marketing and Advertising Network through display advertising and to customers who have opted-in to receive relevant offers.
The platform includes:
• Cross-channel campaign management: Hipcricket has created application programming interfaces so that HIP 6.0 can tie directly to customers’ CRM and MRM systems. All information flows into one database, providing a complete view of all customers and campaigns across all channels while ensuring data integrity.
• Hyper-local targeting: HIP 6.0 enables users to create hyper-local campaigns, based on GPS data or declared information. For example, a customer who has opted-in to share his GPS data could be “detected” upon entering a store and offered an SMS coupon.
• Flexibility of engagement: On the creative/campaign execution side, customers can work with Hipcricket to plan and execute their campaign or create it themselves using the platform’s self-service capabilities. On the technical side, HIP 6.0’s SaaS delivery provides a lower total cost-of-ownership.
• Analytics: HIP 6.0 includes Hipcricket’s industry-leading reporting and analytics capabilities which enable businesses to comprehensively monitor campaigns, analyze results and make changes in real time for the best possible results and ROI.

In addition to industry leading products, Hipcricket is known for their outstanding customer service. In the words of David Evans, Interactive Design Manager at Staples, "I have told everyone you are the best vendor we have worked with. You are fast, know your stuff and customer service is tops."

Link to Your Creative Materials: http://www.hipcricket.com/clients/customer_testimonials.aspx