National Geographic Society
Brand: National Geographic GeoBee
Executives Involved in The Game: Katie Juhl, Manager of National Geographic Mobile; Kevin Yam, Director of National Geographic Mobile; Aaron Kohn, VP of Corporate Strategy/GM of Mobile; Paul Levine, EVP, Interactive Platforms Group and CSVP, Corporate Strategy and Development at National Geographic; Mary Lee Elden, Director of National Geographic Bee
Brief: Featured on iTunes "Hot Games" and Apple
iTunes Facebook page; held #1 ranking for most-downloaded iPad Education app.
Available for iPad, iPhone and iPod Touch, National Geographic's GeoBee
Challenge is a compelling and fun way for people to feel like they're a part of
the prestigious National Geographic Bee!
App description:
Do you have what it takes to be the next National Geographic Bee Champion? Find
out the fun way with the new GeoBee Challenge! Three types of game play make
sure you really know your stuff and never get bored.
In the multiple-choice round, answers come from a library of more than 1300
National Geographic Bee questions. In the map challenge round, you zoom, pinch
and tap your way to find spots on an interactive map from a catalog of 1000+
locations. For an added challenge, bonus rounds include compelling National
Geographic photographs where you have to locate what's in the photo on the
interactive map...only we don't tell you where the photo was taken or what is
in the picture!
The faster you answer, the more points you get! You have to keep up the pace to
move on to the next round.
More on the Geo Bee:
Each year thousands of schools in the United States participate in the National
Geographic Bee using materials prepared by the National Geographic Society. The
contest is designed to encourage teachers to include geography in their
classrooms, spark student interest in the subject, and increase public
awareness about geography. Schools with students in grades four through eight
are eligible for this entertaining and challenging test of geographic
knowledge.
Every year since its founding in 1989, National championships, hosted by Alex
Trebek, are held at National Geographic Headquarters in Washington, DC. Every
other year, the Geo Bee goes global with its World Championships - to be held
in 2011 in Sydney, Australia.
Link to Your Creative Materials: iPad:
http://itunes.apple.com/us/app/national-geographic-geobee/id373203236?mt=8
iPod Touch/iPhone:
http://itunes.apple.com/us/app/national-geographic-geobee/id373187911?mt=8