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Moblin

Brand: Leumi Bank

Executives Involved in The Campaign: Omri Argaman, VP Business Development

Campaign Brief: "Leumi Digital –around the clock a QR Code game"

"Bank Leumi" is the number 1 bank in Israel. The campaign goal was to raise awareness about the bank's digital services that are available anytime and anywhere. All mobile, laptop, Smart Phone and/or iPad actually function as a bank branch with full mobile banking abilities including account details and money transfer abilities.

Overview: The campaign was launched in the Tel Aviv white night event in which all stores, bars and restaurants are open all night long using a unique urban game that combined social (Facebook) , field and mobile marketing activities all together.
Using Facebook, every 2 hours a new clue was released in the bank's Facebook page, the answer to each clue was a street junction in Tel Aviv where we hid a QR code in different formats and methods.

The users needed to get to the junction as fast as they can, scan OR MMS the QR code fills in the mobile form with their full name, confirm the T&C. The first user that finished the process won an iPad on the spot.  A Bank representative got to the spot in less than 5 minutes in order to give the prize to the winner. Since the campaign was such a success in Tel Aviv, the bank decided to run it in 3 more main cities, every 2 days the QR activity was operated in a different city. All in all more than 20 iPad's were given as prizes.

Target Market: 15-50

Technical capability: Full Development of the QR solution, management console for choosing the winners, MMS solution for people with our a QR scanner

Results: Huge Facebook buzz, over 3000 QR codes were scanned and/or sent via MMS, the bank's Facebook page grow in more than 800% (friends wise) in 1 week

Why should we win:
Unique cross media activity combining social, field and mobile abilities.
The mobile was the center of the campaign and led the whole activity.
A real innovative and successful urban mobile game in 4 different cities, people in the upcoming cities waited for the game to arrive in their city. Huge success!!!

Moblin – About us
Moblin is a global company, privately held by Datomo Ltd. The company has offices in Israel, England and Mexico City and is active internationally in over 45 countries and supported by over 150 mobile operators worldwide. Moblin owns and operates a unique mobile platform that is set to serve the growing mobile marketing world.

Our mobile marketing activity includes:
• Mobile Strategy - planning & execution
• Full A-Z solution: - Mobile service delivery platform, , cross platform development, production, creative, UI
• Mobile Advertising
Our platform includes cutting-edge technology, unique applications, content mobilization and other value added services for: TV and Internet solutions.

Link to Your Creative Materials: http://wap.moblin.com/qrleumi/ecaf.aspx

http://www.moblin.com/MoblinEn/leumiqr.html

http://www.facebook.com/LeumiDigital?v=app_11007063052&ref=ts