MOBI 2010 Best Mobile Direct Response Campaign Finalist: AdMob and RingRing Media for Nokia's Ovi Store
publication date: Aug 24, 2010
Nokia's target market for the Ovi Store campaign was mobile web users across the world with specific internet-enabled Nokia handsets. In order to hit this demographic, AdMob placed adverts on family-friendly sites across the company's global network of more than 10,000 publisher sites. The adverts were only shown to users who were visiting sites using one of twenty specific Nokia devices. This allowed Nokia to drive usage of the Ovi store through sites appropriate to the Nokia brand on every continent.
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