MOBI 2010 Best Mobile App Platform WINNER: Xtify
publication date: Aug 24, 2010
The objective of Xtify’s mobile application platform is to provide mobile application developers and publishers with the tools they need to deliver the right editorial and promotional content, to the right users, in the right place, at the right time – to expand the applications relevance “beyond the app.” Most recently DailyCandy, a prominent Comcast-owned publisher of female-focused content, has launched an Xtify-enabled application and associated editorial campaign called “DailyCandy Stylish Alerts.” The campaign includes pushing targeted editorial recommendations to application users who are near featured locations. For example, someone walking around the SoHo area of New York during the afternoon will receive a notification about a local designer’s sample sale. The user response (and response rate) has been groundbreaking and DailyCandy is both extremely pleased and has received great press because of the campaign.
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