MOBI 2010 Best Mobile App for Branded Content: Toy Story 3 / Disney
publication date: Aug 24, 2010
“Toy Story 3” is the first Disney app to feature a collectability component where users are rewarded for exploring, playing and purchasing new apps with collectable, Toy Story-themed, virtual Pins. The app also features cross over with the Mac version of Toy Story 3: The Video Game in which players can use the “Toy Story 3” app on their iPhone or iPod touch to control their gaming experience. Disney also plans to update the app with new features throughout 2010 and beyond.
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