MOBI 2010 Best Branded Mobile Game Finalist: Moblin for Gillette
publication date: Aug 24, 2010
Creative, Design and Developing of a mobile branded car racing game for Gillette Fusion Power Raiser Knife (P&G EMEA). The game is for Java supported devices/users and including a wide mobile marketing campaign:
• Text "Gillette" to a short code to get the game
• On deck mobile advertising campaign
• Off Deck Mobile advertising campaign
• Proximity campaign based in Bluetooth hot spots that were installed in 2 sport stadiums (Basket ball & Soccer) for reaching over 80,000 men.
• SMS Broadcasting campaign
• Web 2 Mobile camping – type you phone number in dedicated web banners and get the link to download the game
Target Audience: Men 15-40 in Israel
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